• Coordinator, Digital Marketing - Teams

    Posted: 08/23/2021

    Scope of Position: The Coordinator, Digital Marketing - Teams supports the growth of WinShape Teams’ overall brand and program participation through social media marketing, paid advertising, digital marketing, and online audience engagement. Works with the Manager, Marketing - Teams in stewarding and leveraging the WinShape Teams brand online. 

    Reports to: Manager, Marketing – Teams

    Responsibilities:

    • Manages the production of WinShape Teams’ social media marketing content in concert with the overall content marketing calendar; actively develops social media content in a variety of formats (graphics, images, videos, etc.) and writes social captions, within the established branding system of WinShape Teams 
    • Manages all WinShape Teams social media platforms with a focus on growing new leads and building an engaged audience through copywriting, social posts and stories, private groups, advertising, and lead generation content
    • Actively pursues new online audience members that will find value in and engage with WinShape Teams offerings and resources; actively engages with our current audience as well as relevant trends, hashtags, and conversations where WinShape Teams can add value
    • Grows new leads and digital subscriber base by converting social media traffic through calls-to-action, paid advertising, and lead generation content
    • Maintains a deep knowledge of marketing on the web with SEO/SEM and social media marketing, and stays up-to-date on new trends emerging with digital marketing and social media platforms
    • Measures and optimizes social marketing and paid advertising effectiveness on a regular and ongoing basis
    • Captures in-the-moment WinShape Teams events and activities for social and brand purposes
    • Ensures consistency and successful representation of the WinShape Teams brand across all projects
    • Assists in:
      • The overall marketing strategy for WinShape Teams
      • The creative thought and execution of brand related projects
      • Supporting the WinShape Teams Content Marketing Coordinator with asset management and vendor relationships
      • Executing marketing campaigns and communication projects


    Qualifications:

    • Bachelor’s degree in marketing, communications, digital media (or related field), or equivalent work experience
    • Typically requires 2-4 years of relevant work experience
    • Experience creating content for the web and growing a social audience
    • Basic skills in photography and graphic design preferred
    • Editorial mindset that seeks to understand what audiences consume and how to create it
    • Deep knowledge of social channels: LinkedIn, Facebook, Instagram, Twitter, and YouTube
    • Experience with Sprout Social (or similar), Wordpress, Google Analytics, MailChimp (or other email marketing service provider), Microsoft Office products, and the top social channels; Preferred experience with Adobe Creative Suite and project management systems
    • Strong time management skills and collaborating with multiple stakeholders in a complex environment and focus on the delivery of results in the form of audience engagement, leads and sales
    • A good eye for typography, layout, illustration, and art direction that falls in step with WinShape Teams’ visual identity standards
    • Editorial requirements include understanding of SEO, SEM, social marketing trends, paid advertising, distribution, and measurement 
    • Demonstrates ability to relate well with others while collaborating in a team environment
    • Flexible to work on a variety of assignments with the ability to learn quickly
    • Demonstrates excellent verbal and written communication skills
    • Adheres and commits to the policies, procedures, and values set forth by WinShape Teams and the WinShape Foundation
    FLSA Status: Regular Full-Time, Exempt

    Please visit https://winshape.org/careers/ to apply

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